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Eason Lu

Marketing
Joined AlphaSights

2017

Hometown

Shanghai, China

Education

Shanghai University, Bachelors in Economics; Imperial College, MSc in Strategic Marketing

Interests

Motor racing, mixology

Why did you join AlphaSights?
I’m genuinely impressed by what the business does: connecting knowledge from around the world to power decision making. The people I met throughout the interview process also drew me to the firm; they were professional, driven, energetic, and intelligent. 

Tell me about your position at AlphaSights.
I lead the demand generation function in APAC. Our team develops proactive and tailored marketing strategies to engage with both current and potential clients.

What is your greatest success so far?
Setting up the APAC brand & communications team. This involved navigating through uncertainty and complexity while building practices and developing a localised approach, as well as laying the foundations for future team members. I look forward to achieving this for APAC demand generation in the near future!

What makes AlphaSights unique? 

AlphaSights really stands out with the care and professional development support it offers its employees. I also feel empowered and trusted by the leadership team to drive impact and change, despite being in the early stages of my career. Whether that’s setting up a new process or localising our global practice, the leadership team offers a  “high alignment, high support” approach,  is open to new ideas and willing to let us take charge.

What are you passionate about?
I have a deep passion for helping others succeed and a belief shared by the firm.